Powerful graphic on plastic in the food chain

By Anna Cummins on June 16, 2010

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Thanks to our new friends at Dentsu America for this amazing graphic, beautifully illustrating the concept of "bio accumulation". In short, tiny fish eats plastic particles, bigger fish eats many smaller fish, Octopus eats bigger fish, we eat Octopus, or Tuna, or Mahi Mahi --

Now what's ending up on our dinner plate? This is one of the big questions.

We gave a presentation at Dentsu the other month, invited by Jesse Nicely, a business savvy designer/brand strategist who has been following the plastics issue. After popping in last week to brainstorm with him, his inspired co-worked Kim Linn designed this graphic! We're excited to formulating some projects with Jesse and the Dentsu team that focus on realistic solutions for businesses that use plastics. Helping these businesses make the right choice will go a long way towards solving this issue on land. Thanks Dentsu!